Results

Business Success Stories

Hiring a Certified Marketing Consutlant will Accelerate your Time To Success and Minimize Costly Misteps

 

Good Greens Bars (small food company)

Good Greens Bars is a fruit and nutrition bar made outside of Cleveland with ingredients like dark chocolate, wheat-grass juice, green tea extract, Acai berry that taste kind of like mini berry brownies.

They developed relationships with local bloggers to increase the number of mentions, reviews, and search engine results pages for Good Greens.

They watched their sales average jump over 50% in 4 months.  They now do consistently over $50,000 in sales per month.

 

  • 50% sales increase in 4 months
  • $50k in sales per month

 

Results Good Greens
 
Case Docusign

DocuSign (tech)

White papers, webinars, events, case studies and videos aimed at specific personas, buyer concerns, industries and departments beckon online visitors to the website. Then, as buyers enter the database through a demo, free trial or gated content asset, 36 automated email nurturing programs deliver timely and relevant content based on buying stage and persona.

The results speak for themselves. DocuSign shortened their sales cycle, doubled their pipeline in 2012 and reached 127% of their goal in the first half of the year.

  • Shortened sales cycle
  • Doubled their pipeline in first year
  • 127% of revenue goals in the first 6 months
Fisher Tank Case

Fisher Tank (manufacturing)

Content marketing can even work for industries that might not appear to be all that sexy, as demonstrated by Fisher Tank, a company that makes giant, above-ground welded steel tanks. As you can imagine, Fisher Tanks products had traditionally relied on cold calling or referrals from existing clients. However, the company altered its approach to include a greater focus on its new website, blog articles, and downloadable content such as a free comparison guide.  Just 12 weeks after launching the new site it achieved the following results. Not all of this growth can be directly attributed to content marketing necessarily.

  • Web Traffic 119% increase
  • Organic search traffic: 70% increase
  • Quote requests: 500% increase
  • Value of new qualified opportunities from content marketing: $3.4 million

Monetate (marketing technology)

Monetate is a young marketing technology company.  They hired a 3-person content team but their content doesn't talk about Monetate. Rather, the content team mines information Monetate collects in order to create compelling content about trends in the industry, giving their "subscribers" - customers and prospects - news they can use.  Visits to the website increased 255% and unique visits jumped 353%.  Best of all, sales doubled in 6 months as a result of this effort.

  • Web traffic increase 255%
  • Unique visitors increased 353%
  • Sales doubled
 

Inbound Marketing Statistics

Read how Content Marketing is helping businesses thrive in today’s online marketplace.

Tweets posted around 4 p.m. Eastern time tend to get more retweets than those posted at other times. (HubSpot)

84% of B2B marketers use social media in some form. (Aberdeen)

82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media. (War of Words: Myth-Busting Social Media, SEO & Content Marketing)

78% of small businesses attract new customers through social media. (Relevanza)

Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets. (Buffersocial)

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